How mobile apps yield better conversion?

We live in a mobile world.

Today, the number of mobile users is greater than people using other devices like computers and tablets.

If you own an online business, then you would be familiar that those days are gone when having a desktop website was enough for businesses. However, with the mobile market increasing significantly on a daily basis, businesses have started to invest more in mobile websites and mobile apps. There are tons of devices that businesses can use to promote their products and services. Being the most popular device smartphones can help you reach out to a wider range of customers. Therefore, if you don’t invest in mobile websites and apps, you will lose a lot of potential customers.

When it comes to large scale businesses, they can afford to invest in both mobile websites and mobile apps. On the other hand, low budget companies can choose any one of them depending on their budget, audience, usability and required features. But studies suggest that users prefer using mobile apps more than mobile websites.

Now you must be thinking of getting a mobile app for your online business. After all, who doesn’t want to increase their business sales? Before you start searching for an experienced mobile app development company in Brooklyn, it is important to know how mobile apps yield better conversion.

In this post, we will explain how mobile apps yield better conversion than mobile websites.

Mobile apps offer better personalization - It goes without saying that personalization drives higher conversions. Depending on the factors like interest, location, behavior, and demographics of your customers, you can create a mobile app that meets their needs and preferences.

Let’s understand this better with an example. Shopify is a free app. Hence, anyone can download it without paying any charges. It also comes with a premium subscription. Well, this strategy helps users with personalized playlists, which improve their experience with the app. As a result, it increases the chances of converting users into paying customers.

Offline access - The major difference between the mobile website and mobile app is the ability to work offline. Although you require the internet to perform most of the tasks on mobile apps, you can still get access to some content with the offline mode.
There are many mobile apps that offer options to save content for offline mode such as YouTube. By installing a YouTube app in your app, you can save any video to watch offline.

Users spend more time using mobile apps - Yes, you heard it right mobile users spend more time on mobile apps as compared to mobile websites. In fact, studies suggest that users invest 86% of their time on mobile apps and only 14% on mobile websites.

The bottom line 

Of course, you need to have a mobile website, but it results in limited conversions. Therefore, investing in a mobile app is the best way to maximize your customer conversion rate. If you want to take your mobile strategy to another level, consult a company that has years of experience delivering both android and iPhone app development in Long Island.  

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Tips to design an effective ad banner for your business

We live in a highly competitive world. Apart from having an online presence, today businesses are also using one or more ad services to remain in the top position. 

You got a well-designed website and have been investing in SEO services for quite a while. Now you’re thinking to invest in ad services, as you’re not getting the desired outcome from your business. Well, there are a variety of ad services that will help you get more potential customers and eventually improve your business sales - PPC, Instagram Ads, Facebook Ads, video ads, and banner ads. 

Over the past few years, banner ads have become more popular for online marketing. Whether you own a small or big business, it is beneficial to invest in banner ads. This is because they involve fewer risks as compared to other advertising options and they are easy to use. Therefore, if you're a beginner in the online advertising world, investing in banner design services in Manhattan is an ideal option for you. 

In fact, these days banner ads play an integral role in building your brand and for online promotion. But a poorly designed banner is nothing but useless. Therefore, our experts have explained a few things you need to consider when getting your banner designed.  

Here are a few tips to design an effective ad banner.

It used to abide by the industry standards - Please keep in mind that your banner ad will be displayed on the internet. Therefore, you should strictly abide by the standards by Google and other popular search engines.

As per the guidelines provided by Google, the following are the most successful sizes of a banner ad:

• 336×280 Large Rectangle
• 300×250 Medium Rectangle
• 728x90 Leaderboard
• 160×600 Wide Skyscraper

Simplicity is the key - Never try to overstuff your banner ad. Instead, keep the visuals and content of your advertisement design simple and easy to read. If you crowd your ad banner with information, images, and other elements, it will only confuse the viewers.

Make appropriate use of buttons - There is something you need to know that buttons on your banner ad can actually help you to improve the click-through rate of your website. Therefore, never forget to include a consistent call to action buttons throughout your banner ads and make sure to place them correctly. 

Say to big file sizes - Ads with massive size take a lot of time load. And nowadays, people don’t have enough time as well as patience to wait so long to see any online ad. They will simply skip to another page if your ad takes longer to load. This is why it is always better to keep the size of the banner ad smaller - under 150 kb. 

In closing 

These are just a few of the tips to design an effective banner ad. However, it takes a lot more to create high-performing banner ads. Banner ads are the best way to reach out to your target audience. Make sure the banner design company you hire in queens help you create truly awesome and effective ads for your business.

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4 Reasons why businesses need to invest in PPC marketing

The competition is too tough among online businesses. Each day, businesses use new online marketing strategies to improve their business and get high rankings in search engines. After all, who doesn’t want to be in the number one position? The two major players in digital marketing are SEO and PPC marketing. You might be already using SEO to stay in the competition and get good rankings in search engines. But do know by investing in Pay Per Click Service in Queens, you can attract more traffic towards your website? 

However, there are quite a number of businesses that think that having SEO services is enough to draw more traffic and improve their business’s growth. But that’s not the truth. If you’re one of them, here are the reasons why you need to invest in PPC marketing. 

Cost-effective - Yes, you can actually save a lot of money with PPC - Pay Per Click service. Most businesses don’t use PPC marketing thinking that it’s a waste of money. But in reality, it is really cost-effective, if used properly. The best thing about PPC ads is that you pay based on the number of clicks or actions on your ads. For example, you ran an ad, and it reaches to 10,000 people with no clicks, then you don’t have to pay for this. In simple words, with PPC marketing, you pay according to the results you get. 

Attract quality traffic - Every second, there is someone making a search on search engines to find information, to buy a product or service and look for a solution. This means you can get the best traffic on search engines. With effective PPC marketing strategies, you can pull all the quality traffic towards your website.  

More conversions - As compared to SEO, Pay Per Click advertisement offers slightly higher rates of conversions, which is 1.5x more. This means if you invest in PPC, search traffic is more likely to get converted. Therefore, if you position your business on search engines, you can experience more conversions. 

It is measurable - Advertisements like PPC is measurable. Therefore, you can measure how much return you’ll get on your investment in Pay Per Click ad. Also, you can easily determine which keywords, ads, or ad placements offer more return on investment. 

The bottom line 

Hopefully, by reading this post, now you know why investing in Pay Per Click ads is beneficial for your business. No matter whether you own a small or large business, PPC is a suitable option for every business. However, to ensure the best results, you should hire an experienced and reputed PPC company in Brooklyn.

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