We live in a mobile world.
Today, the number of mobile users is greater than people using other devices like computers and tablets.
If you own an online business, then you would be familiar that those days are gone when having a desktop website was enough for businesses. However, with the mobile market increasing significantly on a daily basis, businesses have started to invest more in mobile websites and mobile apps. There are tons of devices that businesses can use to promote their products and services. Being the most popular device smartphones can help you reach out to a wider range of customers. Therefore, if you don’t invest in mobile websites and apps, you will lose a lot of potential customers.
When it comes to large scale businesses, they can afford to invest in both mobile websites and mobile apps. On the other hand, low budget companies can choose any one of them depending on their budget, audience, usability and required features. But studies suggest that users prefer using mobile apps more than mobile websites.
Now you must be thinking of getting a mobile app for your online business. After all, who doesn’t want to increase their business sales? Before you start searching for an experienced mobile app development company in Brooklyn, it is important to know how mobile apps yield better conversion.
In this post, we will explain how mobile apps yield better conversion than mobile websites.
Mobile apps offer better personalization - It goes without saying that personalization drives higher conversions. Depending on the factors like interest, location, behavior, and demographics of your customers, you can create a mobile app that meets their needs and preferences.
Let’s understand this better with an example. Shopify is a free app. Hence, anyone can download it without paying any charges. It also comes with a premium subscription. Well, this strategy helps users with personalized playlists, which improve their experience with the app. As a result, it increases the chances of converting users into paying customers.
Offline access - The major difference between the mobile website and mobile app is the ability to work offline. Although you require the internet to perform most of the tasks on mobile apps, you can still get access to some content with the offline mode.
There are many mobile apps that offer options to save content for offline mode such as YouTube. By installing a YouTube app in your app, you can save any video to watch offline.
Users spend more time using mobile apps - Yes, you heard it right mobile users spend more time on mobile apps as compared to mobile websites. In fact, studies suggest that users invest 86% of their time on mobile apps and only 14% on mobile websites.
The bottom line
Of course, you need to have a mobile website, but it results in limited conversions. Therefore, investing in a mobile app is the best way to maximize your customer conversion rate. If you want to take your mobile strategy to another level, consult a company that has years of experience delivering both android and iPhone app development in Long Island.
Today, the number of mobile users is greater than people using other devices like computers and tablets.
If you own an online business, then you would be familiar that those days are gone when having a desktop website was enough for businesses. However, with the mobile market increasing significantly on a daily basis, businesses have started to invest more in mobile websites and mobile apps. There are tons of devices that businesses can use to promote their products and services. Being the most popular device smartphones can help you reach out to a wider range of customers. Therefore, if you don’t invest in mobile websites and apps, you will lose a lot of potential customers.
When it comes to large scale businesses, they can afford to invest in both mobile websites and mobile apps. On the other hand, low budget companies can choose any one of them depending on their budget, audience, usability and required features. But studies suggest that users prefer using mobile apps more than mobile websites.
Now you must be thinking of getting a mobile app for your online business. After all, who doesn’t want to increase their business sales? Before you start searching for an experienced mobile app development company in Brooklyn, it is important to know how mobile apps yield better conversion.
In this post, we will explain how mobile apps yield better conversion than mobile websites.
Mobile apps offer better personalization - It goes without saying that personalization drives higher conversions. Depending on the factors like interest, location, behavior, and demographics of your customers, you can create a mobile app that meets their needs and preferences.
Let’s understand this better with an example. Shopify is a free app. Hence, anyone can download it without paying any charges. It also comes with a premium subscription. Well, this strategy helps users with personalized playlists, which improve their experience with the app. As a result, it increases the chances of converting users into paying customers.
Offline access - The major difference between the mobile website and mobile app is the ability to work offline. Although you require the internet to perform most of the tasks on mobile apps, you can still get access to some content with the offline mode.
There are many mobile apps that offer options to save content for offline mode such as YouTube. By installing a YouTube app in your app, you can save any video to watch offline.
Users spend more time using mobile apps - Yes, you heard it right mobile users spend more time on mobile apps as compared to mobile websites. In fact, studies suggest that users invest 86% of their time on mobile apps and only 14% on mobile websites.
The bottom line
Of course, you need to have a mobile website, but it results in limited conversions. Therefore, investing in a mobile app is the best way to maximize your customer conversion rate. If you want to take your mobile strategy to another level, consult a company that has years of experience delivering both android and iPhone app development in Long Island.
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