Incredible benefits of having a logo for your business!

As per science, the human brain perceives visuals 60,000 times more than words. This means people may not be able to remember the name but can definitely recognize shapes and figures. Considering this, experts recommend every businessman, whether small or large, to invest in logo design service in Brooklyn and worldwide. 

A professionally created logo not only gives your business or brand a strong identity but also helps people relate to it. For example, when you see four rings in front of the car, you know it’s Audi. When someone wears shoes with a tick mark, you can immediately identify it like Nike. When looking for a food outlet, the golden arches can bring a smile on your face, after all, who doesn’t like McDonald’s. Well, that’s the power of having an attractive and unique logo for your business. 

In simple words, every business or brand needs to have a logo to leave a lasting impression and to build a good rapport with your potential customers. If you’re planning to start your own business, then it is imperative to hire an experienced logo design company in Manhattan. 

Before you start searching for the most suitable logo design company that meets your needs and budget, it is important to know why your business needs a good quality logo. 

A logo gives your business identity - Do you know which is the first thing that people notice about any business? Apart from the website and it’s the layout, people also notice the logo of your brand. In fact, most people may start recognizing your business or brand with your logo. Think about brands such as Starbucks, Gucci, BMW, Apple, and Puma, we identify them with their unique logos only, right? Hence, their logo has helped these businesses to gain a lot of popularity across the globe. 

It helps build trust and credibility - A professionally created logo can help your brand or business gain trust from your potential customers. Now you must be wondering how is that possible? No matter you own a startup or well-established business you can help people trust in services or products that you offer. For example, you go out for shopping, see a T-shirt with an Adidas symbol on it and you purchase it immediately. This is because its logo is trustworthy. Hence, the logo has the power to make or break business credibility. 

Stands out your business from competitors - There may be numerous businesses offering products and services as you do. Therefore, to stand out amongst your competitors, having good quality and unique logo for your business is crucial. 

The bottom line 

A logo is the most important element that provides your brand with a strong identity, builds trust and helps you outshine your competitors. Also remember, your logo needs to be striking and unique and should be able to portray the core features of your business to online visitors. 

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Here are the best banner design ideas you need!

Do you know what makes a great banner design? You might be surprised to know, but all it takes is clarity and simplicity.

Often, in an attempt to make banners look more attractive, designers add so many elements that they end up making it more complicated. As a result, it fails to serve its purpose and your potential customers may skip to another banner ad. Therefore, please remember, simplicity and clarity are the two principles to create a good banner advertisement. This is because customers can easily relate to the message that is clear and simple.

If you want to get a customized banner ad for your company, there are many good banner design companies in Queens that can offer the right solution. However, before you start searching for the most suitable company for you, have a look at these banner design ideas. Of course, the professionals will help determine the best banner design that meets your needs and budget, but it will be a good idea to look around and choose for yourself.

The internet is flooded with millions of banner design ideas, but it's not possible to go through each one of them. Therefore, in this post, we have some of the best banner design ideas that you may use as inspiration to create yours.

Sephora - From the cosmetic castle to the makeup mecca and the fashion fortress, these are some of the most common ways people refer to Sephora. Since the brand stepped into the world of digitalization back in the early 2000s, its advertising game has been on point. Over the past few years, a banner ad by Sephora has created quite a buzz due to its pop-culture references like swiping the right to find the right match with your perfect cosmetic product. Now you see the message was clear and due to Tinder reference in the banner ad nearly 46 million people using the dating app felt related.

Starbucks - According to Statista, Starbucks, also referred to as the star of the morning show, alone made 22.4 billion dollars last year. I know most of you might love their caramel frappuccinos, but do you know what made this luxury coffee company gain popularity? Well, it’s their remarkable online advertising efforts. They use banner ads that are simple and relatable to customers. If you ever see banner ads by Starbucks, you will notice that they stick to the same layout and Starbucks guidelines when designing their banner. But they carefully choose elements that reflect the tone of each drink to grab the attention of their viewers.

Takeaway 

Hopefully, now you know the trick of how the biggest brands across the world always nail their online advertising. Besides making their banner ads creative, they also focus on making it more simple, clear and relatable to the views. When you hire banner design services in Manhattan, don’t forget to discuss with your banner design company about what you’re looking for. 

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Starting your own business? Here are the web solutions to invest in!

In a short span, the internet has marked an important place in our lives. Hence, it has made our lives more comfortable and convenient. Whether you need to buy something, fetch some information, or navigate any location, all these can be done with just a few clicks on your smartphone. Considering the accessibility of the internet and availability of smartphones to each individual, businesses have started to leverage online platforms to promote their products and services.

If you’re planning to start your own business, it is crucial to invest in web solutions in NYC to ensure that your business remains at the top in a competitive world.

Here are the most common web solutions every startup business needs. 

Website development - No matter whether you own an online or offline business, it is crucial to have presence on the internet. Today, if you’re not present online, it’s like almost you don’t exist. Therefore, having a well-designed and informative website is important. With an attractively designed and easy-to-use website, you can reach out to a wider range of target audience.

Besides having a well-designed and user friendly website, make sure your website is also compatible with a variety of mobile devices. This has come after more people have preferably started using smartphones.

Logo design - logos give identity to your business and brand. This is why it is important to have a logo that not only provides your business with extra recognition but also a touch of personality, so that you stand out from other businesses.

 Please remember, your logo and products or services should have some similarities. This will help your visitors with easy recognition of your company when they see the logo.

Digital marketing - Now that you’ve decided to start your own business, it would definitely want to become customers’ first choice among other competitors. Hence, just having online presence is not enough, you need to invest in digital marketing to remain on the first page of search engines. From social media marketing to search engine optimization marketing, content marketing, and more, these digital marketing strategies will help you promote your products and services.

In closing 

These are some of the most important web solutions you need to boost your visibility on the internet and to get more ROI. However, you need to make sure you choose an experienced and reputed digital marketing and Website Design company in Brooklyn. 

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Top 3 Logo design trends that will take over 2020

According to science, visual effects work faster on brain cells. Hence, if you use a logo to represent your business, people will remember you better. However, it is important to create a simple, yet attractive logo that can help your business draw more attention from online users.

Whether you own a well-established business or a startup, its success will depend on the impression you leave on your audience. Therefore, it is crucial to make the right choice when it comes to choosing a logo design for your business. 

Each year new logo design trends come and go, and 2020 is not an exception.

The year has just begun! If you have been spending endless time thinking of the perfect logo design for your new venture, hire the best logo design company in New York to let the professionals take care of your logo designing needs.

Although an experienced logo designer would be familiar with the latest trends in logo designing, it is good for you to be informed. With this information, you will also make the right decision when searching for a logo design service provider.

Here are some of the logo trends that will take over 2020. 

Vintage logo design - If you think the hue and essence of the ‘80s are outdated. Think again! The vintage logo design has made a comeback in 2020. A number of corporate companies across the globe have wholeheartedly welcomed the aspects of the 80s logo designing. If you’re thinking of a cool logo for your business, the 80s vintage logo with neon, chrome and pixel designs is the perfect option.

3D gradients - Another logo design trend that will prevail in this year is logos with 3D effects and depth. This type of logo is for people who want a logo full of life and energy, as it allows the owner to use a group of colors. Please remember, 3D gradient logo designs may not look good when printing but are perfect for the screens.

Motion graphics and videos - Logos are always perceived as stationary and still images. But this year has witnessed a great change in logo design concept with logos designed incorporating motion graphics and videos.

Remember, the basic purpose of the logo is the identification and branding of a business. Therefore, it is important to work with a logo design service provider in Long Island who helps you create a logo that is not trendy but also evergreen.

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How mobile apps yield better conversion?

We live in a mobile world.

Today, the number of mobile users is greater than people using other devices like computers and tablets.

If you own an online business, then you would be familiar that those days are gone when having a desktop website was enough for businesses. However, with the mobile market increasing significantly on a daily basis, businesses have started to invest more in mobile websites and mobile apps. There are tons of devices that businesses can use to promote their products and services. Being the most popular device smartphones can help you reach out to a wider range of customers. Therefore, if you don’t invest in mobile websites and apps, you will lose a lot of potential customers.

When it comes to large scale businesses, they can afford to invest in both mobile websites and mobile apps. On the other hand, low budget companies can choose any one of them depending on their budget, audience, usability and required features. But studies suggest that users prefer using mobile apps more than mobile websites.

Now you must be thinking of getting a mobile app for your online business. After all, who doesn’t want to increase their business sales? Before you start searching for an experienced mobile app development company in Brooklyn, it is important to know how mobile apps yield better conversion.

In this post, we will explain how mobile apps yield better conversion than mobile websites.

Mobile apps offer better personalization - It goes without saying that personalization drives higher conversions. Depending on the factors like interest, location, behavior, and demographics of your customers, you can create a mobile app that meets their needs and preferences.

Let’s understand this better with an example. Shopify is a free app. Hence, anyone can download it without paying any charges. It also comes with a premium subscription. Well, this strategy helps users with personalized playlists, which improve their experience with the app. As a result, it increases the chances of converting users into paying customers.

Offline access - The major difference between the mobile website and mobile app is the ability to work offline. Although you require the internet to perform most of the tasks on mobile apps, you can still get access to some content with the offline mode.
There are many mobile apps that offer options to save content for offline mode such as YouTube. By installing a YouTube app in your app, you can save any video to watch offline.

Users spend more time using mobile apps - Yes, you heard it right mobile users spend more time on mobile apps as compared to mobile websites. In fact, studies suggest that users invest 86% of their time on mobile apps and only 14% on mobile websites.

The bottom line 

Of course, you need to have a mobile website, but it results in limited conversions. Therefore, investing in a mobile app is the best way to maximize your customer conversion rate. If you want to take your mobile strategy to another level, consult a company that has years of experience delivering both android and iPhone app development in Long Island.  

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Tips to design an effective ad banner for your business

We live in a highly competitive world. Apart from having an online presence, today businesses are also using one or more ad services to remain in the top position. 

You got a well-designed website and have been investing in SEO services for quite a while. Now you’re thinking to invest in ad services, as you’re not getting the desired outcome from your business. Well, there are a variety of ad services that will help you get more potential customers and eventually improve your business sales - PPC, Instagram Ads, Facebook Ads, video ads, and banner ads. 

Over the past few years, banner ads have become more popular for online marketing. Whether you own a small or big business, it is beneficial to invest in banner ads. This is because they involve fewer risks as compared to other advertising options and they are easy to use. Therefore, if you're a beginner in the online advertising world, investing in banner design services in Manhattan is an ideal option for you. 

In fact, these days banner ads play an integral role in building your brand and for online promotion. But a poorly designed banner is nothing but useless. Therefore, our experts have explained a few things you need to consider when getting your banner designed.  

Here are a few tips to design an effective ad banner.

It used to abide by the industry standards - Please keep in mind that your banner ad will be displayed on the internet. Therefore, you should strictly abide by the standards by Google and other popular search engines.

As per the guidelines provided by Google, the following are the most successful sizes of a banner ad:

• 336×280 Large Rectangle
• 300×250 Medium Rectangle
• 728x90 Leaderboard
• 160×600 Wide Skyscraper

Simplicity is the key - Never try to overstuff your banner ad. Instead, keep the visuals and content of your advertisement design simple and easy to read. If you crowd your ad banner with information, images, and other elements, it will only confuse the viewers.

Make appropriate use of buttons - There is something you need to know that buttons on your banner ad can actually help you to improve the click-through rate of your website. Therefore, never forget to include a consistent call to action buttons throughout your banner ads and make sure to place them correctly. 

Say to big file sizes - Ads with massive size take a lot of time load. And nowadays, people don’t have enough time as well as patience to wait so long to see any online ad. They will simply skip to another page if your ad takes longer to load. This is why it is always better to keep the size of the banner ad smaller - under 150 kb. 

In closing 

These are just a few of the tips to design an effective banner ad. However, it takes a lot more to create high-performing banner ads. Banner ads are the best way to reach out to your target audience. Make sure the banner design company you hire in queens help you create truly awesome and effective ads for your business.

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4 Reasons why businesses need to invest in PPC marketing

The competition is too tough among online businesses. Each day, businesses use new online marketing strategies to improve their business and get high rankings in search engines. After all, who doesn’t want to be in the number one position? The two major players in digital marketing are SEO and PPC marketing. You might be already using SEO to stay in the competition and get good rankings in search engines. But do know by investing in Pay Per Click Service in Queens, you can attract more traffic towards your website? 

However, there are quite a number of businesses that think that having SEO services is enough to draw more traffic and improve their business’s growth. But that’s not the truth. If you’re one of them, here are the reasons why you need to invest in PPC marketing. 

Cost-effective - Yes, you can actually save a lot of money with PPC - Pay Per Click service. Most businesses don’t use PPC marketing thinking that it’s a waste of money. But in reality, it is really cost-effective, if used properly. The best thing about PPC ads is that you pay based on the number of clicks or actions on your ads. For example, you ran an ad, and it reaches to 10,000 people with no clicks, then you don’t have to pay for this. In simple words, with PPC marketing, you pay according to the results you get. 

Attract quality traffic - Every second, there is someone making a search on search engines to find information, to buy a product or service and look for a solution. This means you can get the best traffic on search engines. With effective PPC marketing strategies, you can pull all the quality traffic towards your website.  

More conversions - As compared to SEO, Pay Per Click advertisement offers slightly higher rates of conversions, which is 1.5x more. This means if you invest in PPC, search traffic is more likely to get converted. Therefore, if you position your business on search engines, you can experience more conversions. 

It is measurable - Advertisements like PPC is measurable. Therefore, you can measure how much return you’ll get on your investment in Pay Per Click ad. Also, you can easily determine which keywords, ads, or ad placements offer more return on investment. 

The bottom line 

Hopefully, by reading this post, now you know why investing in Pay Per Click ads is beneficial for your business. No matter whether you own a small or large business, PPC is a suitable option for every business. However, to ensure the best results, you should hire an experienced and reputed PPC company in Brooklyn.

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