We live in a highly competitive world. Apart from having an online presence, today businesses are also using one or more ad services to remain in the top position.
You got a well-designed website and have been investing in SEO services for quite a while. Now you’re thinking to invest in ad services, as you’re not getting the desired outcome from your business. Well, there are a variety of ad services that will help you get more potential customers and eventually improve your business sales - PPC, Instagram Ads, Facebook Ads, video ads, and banner ads.
Over the past few years, banner ads have become more popular for online marketing. Whether you own a small or big business, it is beneficial to invest in banner ads. This is because they involve fewer risks as compared to other advertising options and they are easy to use. Therefore, if you're a beginner in the online advertising world, investing in banner design services in Manhattan is an ideal option for you.
In fact, these days banner ads play an integral role in building your brand and for online promotion. But a poorly designed banner is nothing but useless. Therefore, our experts have explained a few things you need to consider when getting your banner designed.
Here are a few tips to design an effective ad banner.
It used to abide by the industry standards - Please keep in mind that your banner ad will be displayed on the internet. Therefore, you should strictly abide by the standards by Google and other popular search engines.
As per the guidelines provided by Google, the following are the most successful sizes of a banner ad:
- 336×280 Large Rectangle
- 300×250 Medium Rectangle
- 728x90 Leaderboard
- 160×600 Wide Skyscraper
Simplicity is the key - Never try to overstuff your banner ad. Instead, keep the visuals and content of your advertisement design simple and easy to read. If you crowd your ad banner with information, images, and other elements, it will only confuse the viewers.
Make appropriate use of buttons - There is something you need to know that buttons on your banner ad can actually help you to improve the click-through rate of your website. Therefore, never forget to include a consistent call to action buttons throughout your banner ads and make sure to place them correctly.
Say to big file sizes - Ads with massive size take a lot of time load. And nowadays, people don’t have enough time as well as patience to wait so long to see any online ad. They will simply skip to another page if your ad takes longer to load. This is why it is always better to keep the size of the banner ad smaller - under 150 kb.
In closing
These are just a few of the tips to design an effective banner ad. However, it takes a lot more to create high-performing banner ads. Banner ads are the best way to reach out to your target audience. Make sure the banner design company you hire in queens help you create truly awesome and effective ads for your business.
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