Surprising facts about mobile application development

Over the past few years, mobile phones have become important in everyone’s life. Especially, with the advent of the internet and smartphones, people started to use mobiles for personal as well as business purposes. Today, mobile apps have taken over various areas of our lives, including entertainment, communication, shopping, and many more. Therefore, mobile application development in Brooklyn has become a necessity for businesses to meet their customers’ needs.

A study suggests that nearly 205.4 billion apps were downloaded in 2018 & around 178.1 billion in 2017. This means the world of mobile app development has a great future in the coming 2020. Businesses can reap the benefits by investing their money and time on developing a mobile app for their business.

If you’re planning to get mobile application development in Brooklyn, it is good to know some surprising facts about mobile app development.

Mobile apps are used more than websites - Most people have this assumption that mobile applications are less common than websites. But this is not the truth. In fact, nearly 87% of people spend their time on mobile apps when it comes to entertainment, communication, and shopping. Hence, mobile app development is crucial for businesses.

A well-designed mobile app attracts more customers - Yes, this is very true. If any customer has a poor experience with any mobile app, they are likely to turn off from a business. Also, they will not recommend the business to their friends or family members. Hence, a mobile app used be user-friendly and well-designed.

Advertising is one of the popular sources of revenue for mobile apps - When it comes to app advertising, nearly $16.9 billion dollars is the expected revenue by 2018.

There are around 5 million apps - Today, there are nearly 5 million apps available to download - with 2 million apps on Apple App Store, 2.2 million on Google Play, and 0.7 million in windows.

Each day, around 4′375 new apps are released on the Google Play Store, and 1′082 apps on the Apple App Store.

The bottom line

If you’re hunting for a company that offers mobile app development for your business, choose a company that helps you create a technology embedded, visually appealing, industry-specific and user-friendly app. As mentioned already a good mobile app can help you have a quick ROI and better customer engagement.

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How logo design service helps your business’ growth?

Whether a large scale or small-scale business, there is a tough competitive in their respective niches. This is why business owners come up with new marketing strategies to overcome hurdles and barriers created by the competitors. If you want to make your business stand out, what could be better than a custom logo design? It helps you build a positive identity of your business or brand in the market. Keep in mind, if your business has everything, but on logo design - you may fail to build an identity of your business. 

If you’re still wondering whether or not you should hire logo design service in New York, below we’ve given why logo design is important for your business. 

Helps create an identity for your business - If you want to make your business stand out among your rivals, giving your business a unique identity is crucial. Apart from the setting you apart from your rivals, it will also improve your customer’s loyalty. This is why you should consider clever branding - logo design, which will help you develop a distinctive culture related to your business. Therefore, if you haven’t got a logo designed for our business, it’s the right time to get it to become distinctive and memorable. Also, you will be able to make a strong and lasting impression on you potential customers at the first look. 

Gives your business credibility - Several studies show that consumers prefer brands because they feel a sense of superior quality. That is the power of having a strong image in the market. This means when a prospective buyer sees an original package and custom logo design, the quality and professionalism come to their mind. Hence, prompt your prospective buyers to choose your product and service.

Marketing advantage - Marketing strategies keep updating every now and then. The strategies that are effective today may not be beneficial in the coming years. Today, you have a number of tools available to stay ahead in the competition, and a strong brand is really a powerful tool. By designing a beautiful logo for your business, you can draw more attention of your potential customers towards your product and services. Hence, it gives an added advantage to have them pick you over others.

Professionalism - Another major advantage of having a logo design is that your brand is well established and you’ve a professional approach in dealing with clients and customers. Do you know people usually associate a custom logo with the high-quality services offered by a company? Hence, they seem more trustworthy to people than others. 

To conclude

Please remember, your logo is the first thing that prospective customers will see. If they like it, they will have a lasting and positive impression on them about your company. Therefore, while getting your logo designed, pay attention to its design, quality and brand message. A well-designed logo has a major contribution in making your company successful and attracting more customers.

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4 Features that make your website visually appealing

Now that you’ve decided to make your business visible to your potential customers online, you would need a well-designed website to represent your products or services. This means, it’s time to hunt for the best website design company in NewYork.

If you’re new to website and online business thing, there is a possibility that you may not have any idea how to make your website visually appealing. Or what are the essential features that make your website more appealing? Well, as one of the leading website design companies in New York, we can help you understand what makes your website interesting and engaging. This will also act as a guidance to hire the right website design company for you. In simple words, when you search for the right website design firm, make sure they offer these features.

In this post, we’ll explain the 4 basics to add great visual design for your website.

• Design & color - The first thing you need to consider to make your website visually appealing are the colors you design with. Design and colors are what catch people’s eye who are present online and make them pause while flipping through Facebook and Instagram feed. Do you color not only catches eye but also offer an instant layer of communication? Human brains are sense-making machines. This means, the subconscious mind start assessing something that is interesting like attractive colors even before the conscious mind. Therefore, if you want to grab those internet users’ attention towards your website, color your website design with most appealing colors.
• Pictures & graphics - Whether it’s your customer or client, it’s important to win their trust. So, you need to make sure your website is as real as possible to have a lasting impression on them. As per the experts, it is not a good idea to overtly stock photos on your website, as it will look fake. Although you can take photos of your office and your team on your own with your smartphone, it is better to leave that to the professional photographers, so that you can blow away your competitors. After all, first impression with website always matter.
• Consistency - As quoted by Lincoln Chafee, “Trust is built with consistency.” If you want to build your potential customers trust towards your website, you need to maintain consistent design elements throughout your website. For example, you can maintain the same menu bar or navigation throughout the top of all pages of your site or keep the same fonts and color scheme across each page.
• Easy navigation - Just like a map without a legend, a website is useless if it lacks clear navigation. Therefore, when it comes to making your website more appealing, use easy-to-navigate and logical names for each page of your website, such as about us, contact, FAQ, and more. If you try to be cryptic or clever, you will not do any good to your business, instead you’ll end up turning-off your potential users.

In closing

Always remember, a visually appealing website starts with solid design, right color combination, clear navigation, great consistency throughout the website and more. These are just a few most important features that make a great and appealing website. While you’re searching for the right website design company, ask them if they provide these features or not.

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