3 digital marketing trends to grow your business in 2019

From clothing to electronics, grocery, and any services, everything is available online. With the growing number of vendors on the internet, the competition to remain as the leading service provider has become tougher than ever. This is why most business owners opt for various strategies and tools, so that their business falls on the first page of search engines. Digital marketing is one such way to rank your website on the first page of Google.

You might be already using digital marketing, but fail to get the desired results. Ever wondered why? This could be because you’re not using the right techniques. Or your tools and techniques are not up-to-date. Or perhaps you’re not using digital marketing at all. Doesn’t matter which category you fall in. It is important to know the latest digital marketing trends that help your business grow in 2019.

#1. Paid and earned media

One of the most popular digital marketing trends that help in business growth is paid and earned media. Both paid and earned media go hand-in-hand. This means, to an extent earned media depends on paid media.

Gone are those days when business promotion means push-style advertising. This means business owners are no longer willing to promote their services and products, instead they are using paid media channels to gain more exposure and drive more traffic to their owned media platforms.

Some of the key paid media trends that you need to pay attention to, include pay per click, personalized ads, and social media ads. These techniques will help your business gain more exposure and drive more traffic for your website. Plus, it can also get you up and running on earned media. When it comes to earned media, it is when someone shares content on your behalf and leaves a positive review about you on social media, and in an offline or online publication.

#2. Search engine marketing

This is another popular digital marketing strategy that helps you boost your business sale and improve ROI. Search engine marketing includes paid advertising on search engines, which increase the visibility of your business to your potential customers. Some of the common methods that can be incorporated in search engine marketing are Pay Per Click, Cost Per Click, paid search ads, and Cost Per Thousand impressions. The most popular search marketing platforms are Bing Ads and Google AdWords.

#3. Website search engine optimization

Well, the key to show up higher in Google search results is website SEO - Search Engine Optimization. Make sure you pay attention to various components of optimization, such as updating website metadata, performing keyword research, optimizing image tags, updating and reviewing your website content, and more. Do you know search engines like websites that update their content on a regular basis? As a result, these websites deem more value than those with outdated content. So, remember content is one of the key components of digital marketing.

If you have a website and blog, but no digital marketing you are losing a lot of potential customers who are looking for your products and services. But due to lack of digital marketing strategies, your business is not visible to online users. Hence, the time is now to begin your digital marketing to stand out from your counterparts. You need to leverage social media ads, improve your content and search marketing, and get your website SEO optimized.

Read More

Can iPhone app development services help your business grow?

We live in the digital age, where entrepreneurs leave no opportunity to grow their business using mobile apps both android and iPhone. However, an iPhone offers business-friendly features and improved security. Since business owners want to target their audience on every possible platform, choosing an iPhone app could be the best option for you. 

If you own a business with a well-designed website but don’t have an iPhone app, you are losing a lot of potential customers. Do you know with a fully functional IOS app, your business can get a lot of benefits?

For example, you can boost the sociability and flexibility of your business along with making the complexities of marketing simple. Apart from this, you can also target a massive iPhone-users throughout the world. 

Before you consult an IOS app development company for developing an app for iPhone, you need to know how the iPhone app helps in your business growth. 

Better user experience - The IOS app store has strict standards when it comes to accepting the app. This is why it is important that your iPhone app complies with the standards to avoid rejection. And an app built with such high standards will offer a better user experience. Since, the iPhone apps are created considering the UI, quality, and performance, they can help retain your existing customers along with attracting new potential customers.

Improved ROI - According to the results of the survey conducted, IOS app users are willing to pay more for the services than to the Android app users. Hence, making a well-built iPhone app as one of the most effective tools to increase sales and higher ROI (Return on Investment). You can either generate revenue through monetization techniques or in-app purchases. 

Better branding - Do you know a customized and well-built iPhone app can help in improving the online visibility of your business? This is because an iPhone app can improve your customer service and help you increase the value proposition. And if an iPhone user installs your app in the mobile, your branding also improves. For example, when the iPhone users need some product and service, they will remember about you, and they may become your loyal customer.

Increased scalability - A business-oriented iPhone app can help you meet all the business requirements. This can be done with the higher flexibility and scalability of the app. If you want to remain strong in the growing competition, you should integrate advanced features in the iPhone app.  

That’s not all! These are just a few of the ways an iPhone app can help in your business growth. An iPhone app will not only increase the efficiency and productivity of your business but also improve communication with your customers.

Read More

5 Reasons Why Website Design Is Important For Business Growth

What comes to your mind when you hear the word “website?” Many of us think of a beautifully designed website with appealing colors and patterns, images and videos. But in reality, website design involves abstract elements, such as layout traditions, user habits, ergonomics, usability, and navigation logic, which make a website an accessible source of information.

We all know that technology is changing at a very fast rate, and everything in the world is dominated by the web. When it comes to a website, it is indeed a virtual reflection of your brick-and-mortar business. Therefore, it has to be user-friendly, engaging, appealing, and informational. For this reason, more and more businesses are relying on the professional web designing and ios development services to increase their online presence.

Website development and designing is not an easy task. It is a process of conceptualizing, planning, and creating a collection of electronic files. Hence, it is advisable to hire an experienced and reputable company.

Before you sign a contract with any website designing and development company, you need to know how website design helps with your business growth. 

We live in a digital age, where everything from clothing to appliances, grocery, and daily living services are available online. This means, if you own a business and don’t have a website, it's almost like it doesn’t exist.

How website design is an asset to your business?

While investing in a website design can cost you a substantial amount of money, it can offer a great profit to your business.

Increased valuable traffic - Your business might be very popular locally, but it may fail to build customers outside the city due to lack of exposure. Therefore, having a website is an advantage as it can help you get more customers by making your business visible to the people online. 

High conversion rates - If you manage to reduce your website bounce rate, it’s almost like winning half of the battle. And the key is to create a consistent user experience from all devices, which helps in converting new customers into clients. For example, if you have a website which looks professional and works well only on a single platform, it may result in making your users frustrated who may turn to your competitor.

Therefore, it's crucial to have a website that is compatible with all the devices to get better user experience. As a result, you will have high conversion rates.

Easy and affordable advertising - If you want to market and advertise your business to a large number of people, a website is the best platform. There are various affordable ways you can promote your business, such as SEO. This will help in increasing the rank of your website and eventually boost your sales.

The bottom line

Whether you own a small or large business, creating web design for your website is essential for the growth of your organization or business. This basically involves reaching out and attracting more traffic towards your business by showcasing your products and services to the people present online.

Apart from this, having a well-organized and managed website will help online-users to build trust in you and ultimately purchasing your products and services.

Read More

What Benefits Does A Website Developed By Soft System Solution Offer?

Do you know if your business doesn’t have a website it's almost like your business doesn’t exist?

In this technology driven era, everyone whether companies and customers search on the internet for any information on a product or service. Nowadays, every customer read about the product or service on the internet before making a purchase. And if you are a business, having a website is crucial to provide the user with the information.

When it comes to a business website, it not only helps you showcase your products or services but also gives a platform where you can interact with your targeted audience.

Soft System Solution is one of the leading companies that offer website development service. They have highly trained developers who are committed to delivering high-quality, unique websites that can help you reach target audience online. Soft System Solution houses a team of creative developers who work by combining technology, strategy, and aesthetics to create the perfect web solution depending on your needs and preferences.

Looking for a reliable website development company? Here’s why you should choose Soft System Solution.

The following are some of the benefits you get if you get your website developed by Soft System Solution.

Navigation-friendly website - The first and foremost benefit of getting your website developed by Soft System Solution is simple navigation. This will help the online users to find what they’re looking for. The website developed by them has short page titles and will be organized methodically.

Fully-functional, yet aesthetic appealing - Well, a website should be fully-functional as well as aesthetically appealing to the users. This is why the developers at Soft System Solution make sure the website is visually appealing through the use of text, color, and images. Thus, you’ll have a more recognizable website.

Fast load times - Waiting time for the website to load is the most frustrating thing and you may lose a potential customer due to this. But, don’t worry! By choosing Soft System Solution, you can expect a quick response from the website at all times. In other words, you’ll have fast loading time for your website.

Mobile-friendly - In this mobile era, every individual has a smartphone. Therefore, having a website that is mobile-friendly is essential. Using a mobile is comparatively easier than a laptop or PC. Hence, users prefer websites that are mobile-friendly website. The website developed by Soft System Solution comes with the feature.

Readable content - A well-designed website should have clear, well formatted, and concise content. Developers at Soft System solution use headings and subheadings as well as short paragraphs and bulleted lists to make the website content more readable.

These are some of the benefits you can get by getting your website developed by Soft System Solution. They are also one of the leading mobile applications, SEO, and software Development Companies.

Read More

What New Survey Says About The Popularity Of Voice Search In 2019?

Several studies have been conducted, and statistics have been produced about the popularity and usage of voice search in 2019. According to the new study, voice search is going downhill when it comes to people using it as a mode of searching for information online. A newly released study from Stone Temple says that voice search secured a fourth place when nearly 1000 people were asked what method they use to find information on their phone.

They were asked, “When I need to search information on my phone, I am most likely to choose.”

• Voice search
• Search by typing question into search engine apps
• Type the question into my phone’s search window
• Use a mobile browser including Google Chrome or Safari
• Ask a friend via messaging app or text

The results are as follows:

Most of the people preferred using mobile browsers for searching information on a phone, followed by a search engine app grabbing the second place, and the third top choice of people is the built-in search window in the phone.

On the contrary, voice search was the third most preferred choice of people for conducting searches on mobile in 2018.

However, the previous year, voice search fell behind search engine apps, and ahead of the search window on the phone. Most importantly, as per the study, more people preferred voice search for conduction searches on their phones.

As per the 2019 search, nearly 25% of people selected voice search as the most preferred search than almost 15% in 2018. But, in the final result of the study, voice search got fourth place.

Therefore, this data shows that people who use voice search the most for conducting searches consider it as their top preference over others. Contradictory, not many people like to engage in voice search, as per the study.

Only 20% of respondents prefer using voice command with online search

The participants were asked, “which type of application they control with voice commands?”

Amongst the 11 options, such as making a call, get directions, text, set reminder, play music, make notes, online search, post on social media, make a purchase, control smart home, don’t use voice search, and other, nearly 20% of people have used voice command for online search.

While, many people use voice commands for texting, making calls, getting directions, setting reminders, and playing music.

This is just a little bit of information by Stone Temple research on using voice search in 2019. For more information, contact Soft System Solutions - 877-335-0015.

Read More

How To Build A Successful Online Business?

Are you sick of your 9-to-5 job? Maybe it’s time to get creative and start something on your own.

We live in a digital age where everything is available at just a click away. Over the past few years, we have seen numerous startup founders and CEOs working towards making everything, from clothing to appliances, grocery and more, available on the internet. If you’re planning to build an online business, here are some of the techniques that can help you build a successful business on the internet.

Although the internet is a great platform to start a business with little investment, knowing the right tricks and techniques are mandatory to make it work. Read below to learn the techniques to build a successful online business.

Create a logo - A logo gives your business an identity and helps you stand out of the crowd. If you’re planning to start your own business or want to promote your product, it’s worth investing in a professional logo design service in Long Island. With a logo, you can represent who you are and what type of services or products you offer.

Get a website - As already mentioned, we live in the digital world. As per the eCommerce Foundation, 88% of consumers research information about the product online before making a purchase.  Hence, building a website is a necessity to grow your business online presence and reach your target customers. Make sure you hire an experienced, reputed website design company who can create a customized website at an affordable price. 

SEO - Social engine optimization - Once you get your website designed, the next thing is making internet users aware of your business presence online. This is why it’s mandatory to get your website social engine optimized. You can hire one of the best SEO companies in NYC to help your website come on the first page in the search engines, such as Google or Bing. By hiring a professional, who knows the excellent application of SEO techniques, you can actually take your website to the front page of the search engines. 

Get an IPhone app - Now your business has come on the front page of the Google. It’s time to take your business a step ahead by hiring a professional that deals in iPhone app development in Manhattan. Today, almost everyone has a smartphone. Hence, getting an IPhone or android app developed for your business can help you reach out to your target audience via apps. With the advent of smartphones, people prefer to use phones for shopping rather than PCs or laptops. iPhone app or android app is another great opportunity to grow your business and generate more ROI.

Banner advertising - If you need a budget-friendly way to promote your business to target your local customers, banner advertising is the right solution for you. Make sure you choose the best banner design company in Brooklyn to ensure you get the quality services at a reasonable price. 

Pay per click (PPC) - Another effective way to promote your products or services is to consult an experienced PPC company in Brooklyn. PPC advertising is an inexpensive way to drive more traffic to your website, but it must be managed correctly. It can offer your business with a higher ROI as compared to other marketing techniques. 

 

Online reputation management - The online reputation of your business is something than can make it or break it. Therefore, it is crucial to monitor your online reputation. It is necessary to run your business successful because almost all customers conduct their research before making a purchase of any product or service online. When it comes to online reputation management in Queens, you should always rely on the experienced professionals.

Please remember

It’s more convenient and affordable if you hire a company that offers all these services to help you grow your business and increase ROI.

Read More

Top questions you need to ask a website design company before hiring

Whether you want to get a new website designed or you’re looking to get your existing website redesigned, the success for your website will depend on the website design company you hire. This is because the website it designs for your business will play a vital role in achieving a higher rank in the search engines. However, with numerous website design firms in New York, it can be a real challenge to choose the right one for your business. Well, the good news is you’ve landed on the right page. In this post, we’ll explain the top questions you should ask your potential website design company in New York.

Read further!

What type of services do you offer? 

 

Most website design companies offer several services, such as hostings, web development, e-commerce solutions, copy-writing, and digital marketing services like SEO, social media, or PPC management. Although it’s quite common for us to assume all these services are related, they are different services and require different skill set. So, stop making assumptions, and start analyzing whether the company is capable of handling all of your digital work.

Do you offer custom-design websites or pre-made templates?

Nowadays, website design companies offer both custom-design websites and pre-made templates to meet their clients’ needs. If you want to establish an influential brand for your business, you must hire a company that offers custom-design websites. You should also discuss your website needs with your potential website design company and do ask for the estimation.

Can you show some of your previously designed websites?

A reputable and trustworthy web design company will never hesitate in showing you their previous designed websites. By having a look at the design and style of the previously designed websites, you will be able to evaluate the design diversity of the company. Plus, you can even check out the functionality of the websites, such as

• if the sites are well-crafted,
• Whether the designs are latest and modern,
• And do the designs represent the style of the business?

These are the top three questions you need to ask the potential website design company. Besides, these three, you need to make sure the company is well-licensed and insured, and has many years of experience. 

Are you looking for one of the best website designs firms in New York ? Contact Soft System Solutions - 877-335-0015. They are the leading New York website design company.

Read More